Thril grows together with sports businesses

When a customer suggests a new feature, we don’t file it away for “later.” We sit down with them, plan it together, and make sure it can scale to benefit others, too. That’s how we approach product development: customer-first and platform-minded. Thril’s philosophy is simple: our customers are part of the team, and we build the booking system together with them.

Growth that comes from listening

Our growth stems from one thing: the will to truly understand and listen to our customers. Every new customer has been both a partner and a sparring companion, helping us move the platform forward. They’ve told us what works, what frustrates them, and what prevents their venue from running as smoothly as it could. And we’ve done what many software providers don’t: we’ve listened, taken their feedback seriously, and adapted our platform to fit their needs. When a customer calls and says, “This should be easier,” we make it easier. That has been the real secret behind our growth.

In early September, Thril was used by nine sports venues. By November, there were 34 which is a remarkable growth rate. During the same period, more than 20,000 bookings were made through the platform, and the number of active players reached over 2,500, five times more than in June. When customers see their ideas turn into features & when they realize someone actually listens and reacts they don’t just remain customers. They become advocates.

“I’m very happy with Thril! Switching from Playtomic was easy. Thril handled everything from transferring balances to migrating customers. The system is much clearer and more versatile than before. Smart features like memberships, discount codes, and balance top-ups have significantly reduced manual work. Players can now top up balances and pay directly with Epassi or other benefit cards, and coaches have their own booking codes. I no longer have to make reservations for them.

Customer support has been excellent. Help arrives quickly, and requests are genuinely taken into account. Thril listens, keeps developing, and truly builds the service around our needs.”

Emma Lönnbäck, Variosport | Book a demo like Emma did.

Our job is to listen, build, and improve together. And that’s why our growth has already crossed borders. Within our first year, Thril expanded to Estonia, where three sports centers have already adopted the platform. It’s a big step for us, but the same principle applies there: listen first, develop together, and let the work speak for itself.

A sport-agnostic community

When we started, many people asked, “So, is Thril just another padel system?” It was a fair question. Padel has exploded in popularity, and most booking systems have been built around it (or around racket sports in general). But we never set out to build a solution for one sport. We wanted to build a platform for all sports. Thril works just as well in a padel hall in Salo, a darts game in Turku, or a golf simulator studio in Tallinn because it’s designed for people, not segments.

In the end, the daily reality of every venue looks the same: bookings, payments, communication, events, and customer relationships all intertwine. Thril simply makes that flow easier. Our customers don’t want to juggle multiple systems for different needs. They want a single platform that brings everything together and feels natural to use, regardless of the sport. That same “no boundaries” mindset is reflected in how we work as a team. There’s no bureaucracy in customer service, no layers of ticket queues. Just ongoing dialogue, where ideas are born, refined, and turned into features. When someone reaches out with an idea or problem, it doesn’t get passed around teams. It’s discussed, defined, and then built. That makes our work intense but also very rewarding.

It’s a privilege to see how a small idea can evolve into a feature that makes dozens of venues’ lives easier. And when customers notice it, they tell us directly, those messages of appreciation keep us going. Because in the end, Thril’s growth doesn’t come from technology alone. It comes from a community of people from different sports, backgrounds, and even countries all working toward the same goal: to make sports easier and more social for everyone.

Best regards, Martti & the entire Thril team

Contact information

📞 Phone: +358 50 3068660

📧 Email: info@thril.fi

📍 Address: Fredrikinkatu 14 A 13, 00120 Helsinki, Suomi