Segments

Segments let you group your customers and reach the whole group at once. A dynamic segment is built from filters and updates automatically once a day. You can filter by age, memberships, booking history, lifetime value, marketing consent and much more, and combine conditions into groups. When a group can't be defined by rules, you build a static segment by hand from exactly the customers you want, such as the players in a coaching group or a corporate partner's guests. A single segment can include customers from several venues. You can send marketing emails to a segment, export it as a CSV file and use it to filter your analytics. Joining or leaving a segment can also trigger an automation.