AI and automation for sports venues

In the day-to-day running of a sports venue, hours easily disappear into reports, reminders, campaigns and manual admin work. Going forward, Thril's AI and automations take care of these routines, so you can focus on customers and development. Here are four everyday situations where Thril's AI features save both time and nerves.

How much time goes into searching for information?

At any moment you might wonder how much was sold last month, need to know who that customer actually is, or try to remember where the cancellation terms setting was. All this information exists, but it's spread across separate reports and systems.

Thril's AI assistant Inno now helps right in Thril's management view. Inno answers questions about your venue's own data: sales and payments, resources, prices and available times, customers, events, memberships and recurring bookings. It can also find the right page for you and answer your problems based on Thril's guides.

Ask, for example: "How much did we sell last month?", "Are there any free courts on Saturday at 10?" or "How do I change the cancellation terms?" You get an answer and help right away!

How do I create a campaign in Thril in one sitting?

A tournament, promo code or pricing change can go undone if filling in forms and data fields feels like too much work. An idea can sit on the to-do list until it goes stale. But how does it work in Thril?

You can tell Thril's AI, Inno, in your own words what you want or need. You get a ready draft to publish within seconds. Based on your description, Inno creates tournaments, resource pricing, promo codes, session cards or even a gift card. In the same message, you can ask Inno to write copy for social media ads, for example.

Ask Inno something like: "Create a 20% promo code for weekday mornings until the end of November. Name the campaign 'Autumn Early Bird' and write some social copy for the post." You get a draft to review, and just like that, you're done!

Do customers get forgotten after their first visit?

A new customer visits once but doesn't come back. A regular goes quiet without anyone noticing. Birthdays, thank-yous and reminders get overlooked because there's no time for them. It happens. But how could you react in situations like these?

Thril's workflows, or automations, now take care of remembering your customers automatically. An automation can start, for example, when a new customer joins your register, a booking is made, confirmed or cancelled, an event ends or a customer has a birthday. You decide.

As the action, you can set sending an email, a push notification, issuing a promo code or even removing a membership. With waits, conditions and branching, you can build even complex automations and say goodbye to countless manual tasks that used to weigh on your mind.

Now you can nurture customer relationships with Thril even when you're not available yourself. The sky's the limit!

Already using ChatGPT or Claude?

Do you ask an AI assistant to plan social posts and budgets? The problem may have been that the assistant knows nothing about your business. Not anymore, even if you want to use an AI outside Thril!

With Thril's MCP connection, Claude, ChatGPT or any other AI assistant can be connected to Thril. Going forward, you can ask in your own words about bookings, customers, payments, events and prices. You can of course also ask the AI assistant to create a promo code, issue a gift card, update pricing rules or book a recurring slot.

Thril's open interface, the API, handles daily tasks for you neatly. When something happens in Thril, such as a new booking, a new customer, a membership starting or ending or an event being cancelled, the information is passed on automatically.

Next time, you can ask your own AI assistant to compare this month's and last month's sales from Thril and suggest a campaign for the quietest hours. And you don't even need to open Thril!

How quickly can you get started?

Getting started with Thril can be done with the help of AI. The AI fetches your company's details based on your business ID and website and pre-fills the onboarding. Nothing is saved until you save the step yourself.

Frequently asked questions

Do I need technical skills?
No. You can talk to the AI assistant in natural language, and workflows come with ready-made templates.

Does the AI make changes without permission?
No. The AI assistant only makes changes once you approve them.

Are all AI features available immediately?
Features are enabled separately for businesses using Thril. Get in touch to find out more.

Does my own ChatGPT or Claude work with Thril?
Yes. AI assistants can be connected to Thril via MCP.

Read also: AI-native booking system: what does it mean?

Contact details

📞 Phone: +358 50 3068660

📧 Email: info@thril.fi

📍 Address: Unioninkatu 24, 00130 Helsinki, Finland